Sponsorship package ideas
Good packages are simple: two or three levels, each with perks you can actually deliver and a business can actually see. Pick from the ideas below.
Get matched with sponsors
Keep it to three levels
Three tiers is enough. More options slow decisions down. Name them plainly — for example Supporter, Partner and Featured — so the difference is obvious.
Set prices based on what you deliver and how many people see it. There is no universal right price; start modest and grow with proof.
Youth and adult sports teams
- Entry: name on the team page and one thank-you post.
- Middle: logo on a field banner plus a parent-email mention.
- Top: logo on jerseys, banner, posts all season and a team photo with the sponsor.
Clubs, studios and bands
- Entry: mention in your newsletter or show announcements.
- Middle: logo in recital/show programs plus a member discount shared by email.
- Top: "presented by" naming for one event, booth or table, and social posts.
Events and festivals
- Entry: logo on the event page and a sign at the entrance.
- Middle: booth or sampling table and a stage mention.
- Top: naming rights for a stage or area, plus QR codes on printed materials.
Online communities
Groups whose people are mostly online can still offer real value — and can work with sponsors anywhere.
- Entry: one sponsored post, clearly labeled as sponsored.
- Middle: a newsletter feature with a tracked link.
- Top: a monthly series of posts with a member-only code.
Make every tier trackable
Give each sponsor a coupon code, QR code or tracked link. A business that can see results is much more likely to renew.
Paid posts and endorsements should be labeled as sponsored. It keeps trust with your people.
Questions
- Can a sponsor give products instead of money?
- Yes. In-kind support like food, printing, gear or prizes is common. Write down what is given and what the sponsor gets, same as a cash deal.