Example partnerships
What a deal could look like. We wrote these to explain the idea.
Example only — not a real customer or result
A neighborhood pizza shop + A U10 soccer team
- Business wants
- More weeknight family orders
- Group offers
- Jersey logo and a post after each game
- Business gets
- Name on jerseys and a team coupon code
- Group gets
- Uniform money for the season
- What to track
- Coupon code uses
A family dentist + A kids' dance studio
- Business wants
- New patient families
- Group offers
- Recital program ad and a newsletter mention
- Business gets
- A spot in front of every recital family
- Group gets
- Help paying for recital costumes
- What to track
- Referral link visits
A music-practice app + An indie touring band
- Business wants
- Downloads from young musicians
- Group offers
- Social posts and a link in show emails
- Business gets
- Posts to fans in many cities
- Group gets
- Tour gas money
- What to track
- App sign-ups from a tracked link
An online specialty food shop in the UK + A cultural association in the U.S.
- Business wants
- Customers who love its foods
- Group offers
- Newsletter feature and festival sampling
- Business gets
- A trusted intro to a loyal community
- Group gets
- Festival funding
- What to track
- Discount code orders
A small social media agency + A local affinity organization
- Business wants
- Organization clients
- Group needs
- Needs someone to run its social media
- Business gets
- A paying monthly client
- Group gets
- Regular posts without volunteer burnout
- What to track
- Posts delivered each month
A remote bookkeeper + An adult kickball league
- Business wants
- Small, steady clients
- Group needs
- Needs help with fees and expense tracking
- Business gets
- A clear, simple client
- Group gets
- Clean books every month
- What to track
- Monthly reports delivered
A local print shop + A town street festival
- Business wants
- Event printing jobs
- Group needs
- Needs banners, signs and flyers
- Business gets
- A yearly print order
- Group gets
- Signs on time, close by
- What to track
- Order delivered on schedule
A web designer in Canada + A U.S. community nonprofit
- Business wants
- Mission-driven clients
- Group needs
- Needs a simple new website
- Business gets
- A portfolio project and a paying client
- Group gets
- A site people can actually use
- What to track
- Site launched on the agreed date